Book Description Free Ebook Download
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Book Description
What are you afraid of??
The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don't fly too close to the sun.
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The new truth: It's better to be sorry than safe. You need to fly higher than ever.
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In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an econ-omy that rewards art, not compliance. He explains why true innovators focus on trust, remarkabil-ity, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art.
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Art is not a gene or a specific talent. It's an atti-tude, available to anyone who has a vision that others don't, and the guts to do something about it. Steve Jobs was an artist. So were Henry Ford and Martin Luther King Jr.
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To work like an artist means investing in the things that scale: creativity, emotional labor, and grit. The path of the artist isn't for the faint of heart—but Godin shows why it's your only chance to stand up, stand out, and make a difference.
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The time to seize new ground and work without a map is now. So what are you going to do?
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